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A black and white sketch or line art illustration of a synthetic persona dressed in corporate attire. The figure is depicted as an abstract representa

Addressing Data Limitations in B2B Market Research Through AI-Generated Synthetic Personas

Deep diving into the world of synthetic personas. Envisioning a world with over 90% Synthetic Organic Parity.

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A black and white sketch or line art illustration depicting Sylvan Goldman in 1934 observing customers in his grocery store, noticing that they stop b

Forming Behaviour through Social Proof

Persuading people to change their habits is has always been difficult. But what if there was a trick nudging out audience to assist us in the process of influencing them?

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Casablanca Movie scene

A Case Study in Marketing: Nike’s “Just Do It” Campaign of the 1990s

How one iconic brand turned a daring idea into a marketing masterpiece, redefining advertising in the 1990s and beyond.

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My name is Aggelos and I like marketing. Im also looking for a job.