I would argue that my portfolio and posts are a better way to learn about me — most of them reveal something small about my journey. If you insist, though, here’s a short story about how we got here.

As with all great marketers, my intention was never to get into marketing. I set out to study Economics and Business at Bocconi — and I did. But during my time there, I found myself reading more Godin than Keynes. Of course, at the time, I didn’t have a brand to apply all my learnings to, so I had to improvise. 

I started my own brand — a personal one. I became a dog walker, not because I needed the money, but because I needed the exposure. I made cards, ran referral tactics, built relationships with customers, created partnerships, and experimented with guerrilla tactics.

Four years, dozens of books and projects, and a master’s degree later — here we are, at the beginning of a great journey.