Addressing Data Limitations in B2B Market Research Through AI-Generated Synthetic Personas
Deep diving into the world of synthetic personas. Envisioning a world with over 90% Synthetic Organic Parity.
Forming Behaviour through Social Proof
Persuading people to change their habits is has always been difficult. But what if there was a trick nudging out audience to assist us in the process of influencing them?
A Case Study in Marketing: Nike’s “Just Do It” Campaign of the 1990s
How one iconic brand turned a daring idea into a marketing masterpiece, redefining advertising in the 1990s and beyond.
