Addressing Data Limitations in B2B Market Research Through AI-Generated Synthetic Personas
Deep diving into the world of synthetic personas. Envisioning a world with over 90% Synthetic Organic Parity.
Forming Behaviour through Social Proof
Persuading people to change their habits is has always been difficult. But what if there was a trick nudging out audience to assist us in the process of influencing them?
Linea Exhibitions Re-Branding & Linkedin Strategy
Green Transformation Strategy. Focus on aligning communication channels and developing Linkedin content & outreach strategy.
Marketing Agency AI Integration Program
Focused on identifying AI use cases in different company departments while also focusing on education and tool familiarity.
MINI Countryman 2024 Athens Press Event
Hosted Press event for MINI Countryman. Process included Idea Generation, Planning and Execution.
Zorro Branding and Market Research
Collaboration with an online tutoring Startup. Focused on identifying market fit and branding.
Smirdex 360 Digital Strategy Consulting
Digital Strategy Consulting with abrasives industry client. Focus on Linkedin, and Google Ads.
Guidoio Referral Marketing and OOH Ads
Developing a Two-Way Rewards Milestone Referral Program & Low Budget OOH Advertising Plan
Mad About Macarons Consulting Project
A project based around multi-channel audits, content strategy, and early stage AI Integration.
A Case Study in Marketing: Nike’s “Just Do It” Campaign of the 1990s
How one iconic brand turned a daring idea into a marketing masterpiece, redefining advertising in the 1990s and beyond.
